On Jollibee, the Philippines, and diaspora economics

Over on my blog this evening, I noted that Philippines I based fast food chain Jollibee was set to open its first Canadian location later this year in Toronto. Apparently part of the chain's plans for global exchange expansion, with more locations slated to open up in the United States, Europe, Japan, and the Middle East, the Toronto restaurant is being created as part of a diaspora events red strategy. instead of competing head-on with established chains, for the foreseeable future Jollibee in Canada--and elsewhere?--will be targeting communities with larger Filipino populations. Already familiar with the chain, the thinking seems to be that these communities will hopefully serve as the base for future growth.

This strategy makes sense to me. Is Jollibee's expansion globally based on a similar strategy? If so, I wonder if a South Korea with its own rapidly growing ties with the Philippines might also be targeted. One strategy common to many immigrant groups around the world, as they grow in number and start to become business owners s, is to specialize in food. To the best of my knowledge, Jollibee is unique in being a fast food chain. Are there comparable cases elsewhere in the world that I am missing? I am quite curious. I also wonder if, given likely future growth in Filipino-originating communities around the world, Jollibee might be a good investment.